Amazon to NY: Oh, it’s on

After clicking the last brick into place, Amazon.com now has made its intentions to become the largest book publisher walking the earth clear. That’s a presumptive assertion, perhaps, but consider a few facts about Amazon.

First, Amazon is already the largest e-tailer in the world. As of byproduct of being the biggest, they maintain the largest known mailing list of book buyers and the buying patterns of these readers–be they frequent and occasional. Through the Encore program Amazon culls self-published authors who sell well on Kindle and then re-release titles on hardcover, complete with a marketing campaign and professional reviews.

Today Amazon game ratchets the game up a notch. Amazon just signed a best selling author–away from Crown Publishing, a division of Random House. Like other authors Amazon backs, his new title will appear on hardcover, e-book and paperback.

But now for the first time, Amazon will also push an author’s wares into bookstores. With the arrival of Tim Ferriss, it’s clear Amazon anticipates big sales online and at the register.

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