It’s an unspeakable nightmare that is a reality for many people: a late night call from someone demanding payment for a service you never authorized. Only you really did, because someone hijacked your identity.

While there are controls in place at financial institutions that help safeguard private information, there are no guarantees that anyone’s identity is beyond the reach of evildoers.
Well there is LifeLock, of course. They promise a permanent solution. With the CEO’s Social Security number emblazoned on the side of a truck, and a one million dollar protection policy, this service ostensibly protects subscribers from identity theft and other fraudulent attempts to misuse credit information.

But it turns out their own CEO had his identity compromised 20 times. So far.

Ouch.