With great sadness, I note the passing of a brilliant ad exec, Paul Tilley. Lately, my focus has shifted to the value and importance of marketing, and his work certainly caught my attention. Paul Tilley led the creative team behind two successful ad campaigns: “Dude, you’re getting a Dell” and “I’m loving it!” The later one got me eating at McDonald’s now and again, though the glittering sheen was not enough to compensate for the cardboard and lard borne indigestion.

Still, he had some unique ideas and a flair for the hook.

May you go to a better place, Mr. Tilley.