The hook

February 29, 2008March 4, 2008Writer guy

With great sadness, I note the passing of a brilliant ad exec, Paul Tilley. Lately, my focus has shifted to the value and importance of marketing, and his work certainly caught my attention. Paul Tilley led the creative team behind two successful ad campaigns: “Dude, you’re getting a Dell” and “I’m loving it!” The later one got me eating at McDonald’s now and again, though the glittering sheen was not enough to compensate for the cardboard and lard borne indigestion.

Still, he had some unique ideas and a flair for the hook.

May you go to a better place, Mr. Tilley.

Devil in the back

February 28, 2008February 29, 2008Writer guy

Diablo Cody is my new writing hero; she wrote a hell of screenplay that made for a great film and and netted an Oscar, too. Personally, I could care less if she was a stripper.

She might just prove to be the Shane Black of the aughties. Edgy, super-smart and capable of pumping out quality stories, Diablo has an eye for unforgettable characters. What Shane Black was to dick-lit–he created the Lethal Weapon series–Diablo does for coming of age. And she does it damn well.

There’s a lot more to come. She has two other script sales and a development deal with Showtime. Nice.

Enzo

February 27, 2008February 27, 2008Writer guy

Starting tomorrow, I’ll be back in force. An email came yesterday which explained a particular situation I had invested a lot of energy stressing about recently. Unfortunately the contents are not appropriate for public discussion. Therefore, I shall not do so here. What matters is there is a reason for the delayed answer I was expecting.

While the time for champagne is well off in the horizon, it’s far from curtains.

A brand new and shiny me. Thursday.