While tending shop at work recently, in the last hour of the day an unexpected proposition came by the phone. Last April my boss sold a non-fiction project for a six-figure advance to a major publisher, and it’s shipping in March. Now is the time to think about promotion, because one thing I learned from Editor person, after release a book has three weeks to grow legs and walk away or the publisher loses interest and yanks publicity–if there was ever a publicity plan in the first place. The corollary to that: the fate of a marketing effort is determined 90 days before a title ships. In other words, the battle is won or lost before the first sword is drawn. Very Sun Tzu, these publishers.<\/p>\n
Anyway, the conversation went something like…<\/p>\n
“We’re looking for someone to grow the online awareness of the book, and get it blogged about. Know anyone that can do this?”<\/p>\n
To which I answered, “Let me sleep on that and get back to you.”<\/p>\n
And right now, I’m about to sleep on it and make a decision.<\/p>\n","protected":false},"excerpt":{"rendered":"
While tending shop at work recently, in the last hour of the day an unexpected proposition came by the phone. Last April my boss sold a non-fiction project for a six-figure advance to a major publisher, and it’s shipping in March. Now is the time to think about promotion, because one thing I learned from […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-10909","post","type-post","status-publish","format-standard","hentry","category-writing"],"_links":{"self":[{"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/posts\/10909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/comments?post=10909"}],"version-history":[{"count":0,"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/posts\/10909\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/media?parent=10909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/categories?post=10909"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/tags?post=10909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}