{"id":10166,"date":"2004-05-14T17:50:00","date_gmt":"2004-05-14T17:50:00","guid":{"rendered":"http:\/\/samhilliard.com\/wordpress?p=10166"},"modified":"2004-05-14T17:50:00","modified_gmt":"2004-05-14T17:50:00","slug":"what-have-we-learned-charlie-brown","status":"publish","type":"post","link":"http:\/\/www.samhilliard.com\/wordpress\/2004\/05\/14\/what-have-we-learned-charlie-brown\/","title":{"rendered":"What have we learned Charlie Brown"},"content":{"rendered":"<p>I learned a few things week about marketing.  Let me preface that with the observation that I&#8217;m a marketing novice.  OK, that&#8217;s being kind, I&#8217;m somewhere between a marketing misfit and a marketing boob.<\/p>\n<p>But a few marketing concepts sunk in:<br \/>\nNumber 1 &#8211; People click on text ads. This week a text ad ran for samhilliard.com on another site and it drew hits, at least as long as the ad was in rotation.  We&#8217;ll see what percentage hang around next week \ud83d\ude42<br \/>\nNumber 2 &#8211; Free is a hard handle to push off of.  In other words, if the product or service is free, it&#8217;s hard to argue for the value of that product or service unless it&#8217;s bundled with something else that costs money.<br \/>\nNumber 3 &#8211; It&#8217;s best to swim in an ocean with few sharks.  There&#8217;s about 498 trillion blogs and roughly a billion more created each week, because blogs breed like rabbits on Ecstasy.  Perhaps soon even computers will have their own blogs.<\/p>\n<p>So I&#8217;m going to take these lesson and apply them back to the site this weekend and determine how to improve things.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I learned a few things week about marketing. Let me preface that with the observation that I&#8217;m a marketing novice. OK, that&#8217;s being kind, I&#8217;m somewhere between a marketing misfit and a marketing boob. But a few marketing concepts sunk in: Number 1 &#8211; People click on text ads. This week a text ad ran [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10166","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/posts\/10166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/comments?post=10166"}],"version-history":[{"count":0,"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/posts\/10166\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/media?parent=10166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/categories?post=10166"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.samhilliard.com\/wordpress\/wp-json\/wp\/v2\/tags?post=10166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}